You need quality content that is optimized for the users as well as search engines like Google and Yahoo. Informative how-to articles and blogs keep your audience engaged for a long time and SEO-friendly content drives organic traffic to your website from Google, Bing, or Yahoo. It means that you enjoy double benefits. There is no doubt about the same.
Optimized and useful content educate your customers about your products or services, thus making them happy in the process. It is not about stuffing your content with keywords. SEO content writing is not only about search terms but also about making an article or blog readable.
According to an article published on https://www.huffpost.com, you must churn out planned and well thought out articles and blogs to earn credible links. For your better understanding, here are three tips to write optimized content for the search engines and users:
1. Content planning
Writing SEO content does not happen overnight. You must plan how to choose the best topics with the relevant keywords to drive user engagement. Brainstorm ideas and note them down in black and white. This way, you can create a list of 10-15 content ideas that you can write and publish. Take up three ideas or topics at a time and write for a week. Elaborate on the essential points that you think will drive reader interest. If you find a source that backs your information with relevant data, mention the same in your article or blog. It will make your information authentic.
Write long-form content because Google loves detailed, elaborate content. However, keep the word limit within 800-1000 words.
Additionally, optimize your content. You can look up sites like WalnutSEO.com to write SEO content that resonates with your audience.
2. Structure your content properly
The internet audience has a short attention span. Therefore, make your content scan-able. It means that you use short paragraphs, use catchy headlines, and break up an article or blog into subheads. Reason Crack
Make sure the introduction is catchy and drives engagement. Write catchy article titles, which are clickable. For example, if you are selling gardening products, write an article on tomato cultivation with the title, 5 Easy Tips to Grow Tomatoes in Your Home Garden. Such a title makes users click on the link and look for the answers to their questions.
When you write subheads, use the keyword at least once in the sub-header. You can use LSI keywords or variations of the search term.
3. Write short, simple sentences and action words
Write lucid content with action words. The signal words keep readers hooked to your blog or article. They keep reading the sentences. Use words like firstly and secondly, which make readers excited to read a paragraph to learn what information is available first, and what next in the subsequent paragraph. Simple, short sentences with the right use of vocabulary keep readers in the loop. You need not write a sonnet. People want information that is easy to understand and not flowery words.
Now that you have these tips handy, implement them when writing SEO content. You’ll be surprised by the results.