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The Perfect Guide to SMS Marketing

According to various studies that have been conducted in different parts of the globe, it has been revealed that an average individual is responsible for checking his phone every 12 minutes. This has been responsible for opening a brand new avenue for marketers. Marketers do not depend on door-to-door selling, sending letters, or traditional advertising anymore. These traditional methods of marketing indeed exist but currently, digital marketing is the new craze. SMS marketing is one such marketing tactic that has gained a lot of popularity. The reason behind this is that SMSes are known to have a 95% open rate in comparison to the open rate of emails, which is only 24%. As stated by www.forbes.com, SMS marketing is one of the most valuable channels that can help in improving communication with customers. 

Given below is a list of the important facts that you should know about SMS marketing. 

SMS marketing has a great reach

Almost every individual owns a mobile device and it is also important to understand that all the mobile devices support text messaging. This means that even if you do not have an internet connection, marketers can easily reach you without any hassle. There are around 52 million people who are interested in knowing about what is going on within your business along with the offers that you are giving. Therefore, it can be stated that there is a great audience for text message marketing. With the help of SMS marketing, you can reach a wider audience base without having to work extremely hard as you do in other kinds of marketing campaigns. 

SMS marketing has amazing coverage

Almost everyone indeed has an internet connection but you need to understand that people do not get the time to check their emails all the time. This is why SMS marketing is highly beneficial. Since every individual has basic cellular connectivity, receiving SMSes is not going to be a problem. Apart from that, people who are interested in your brand will be more than happy to receive text messages from you. You need to make sure that your messages are crisp and informative. You are going to get only 160 characters for writing your text message and you need to ensure that you are using them to the best of your ability for impressing your customers. 

SMS messages can be customized

This is probably one of the most important reasons as to why businesses prefer using SMS marketing. People prefer receiving offers and discounts that are crafted particularly for them. If you have a group of loyal customers, you already know the services and products that they are interested in receiving from you. Therefore, you have the freedom of optimizing the text messages and you can personalize them. This will provide you the opportunity of interacting with your customers and they will also be bent towards purchasing your products. 

Text messages are powerful

SMS is not only about characters, links, and emojis thrown haphazardly together. It is a lot more than that. Every SMS message that you are sending should contain a piece of powerful information that is going to move your customers. Whether you are launching a new product or you are offering discounts, you need to make sure that you are including only the relevant information that your customers need to see. If at all, you have to include more information, it is suggested that you include links within the messages. Every SMS is going to have 160 characters and it might not be possible for you to fit all the necessary details and in this situation, a link works perfectly. This is why text messages are powerful and they can attract the attention of your customers almost immediately. 

Making the campaign effective

You need to understand that when you decide to use text messages for your marketing campaign, there are certain important ground rules, which cannot be broken. As a good marketer, you have to identify the needs of your target customers along with the price point at which they would like to get it. This rule is not only applicable in the case of SMS marketing but it is applicable for all the other methods of marketing. When you are sending a text message, you need to ensure that there is a proper rhyme as well as a reason to send the message. Also, make sure that you are sending the messages at a proper time and to the proper people. Consider the tips that have been mentioned below to make your SMS marketing campaign effective. You can also consult with professional marketers by going through the website of a reputed business texting service

Become clear

The most important step that you cannot avoid is clarity. The first thing that you have to identify is what you are marketing and to whom you are going to send the message. Whenever you are writing your SMS message, you need to include everything clearly and always consider the target audience. The more the clarity of your message, the better will be your marketing campaign. 

Shortcode and keyword

Shortcode and keywords are considered to be two physical components associated with SMS marketing. You need to understand why it is important to include them in your marketing campaigns. A keyword is not only precise, but it is responsible for making your customers understand the intention behind your message. A shortcode, on the other hand, can be typed easily and also be remembered. 

Get personal

When you personalize your text messages, your customers are going to feel connected with your brand. Also, it is important to humanize your messages as far as possible. Ensure that you are including pronouns, so that it looks like you are directly talking to the customers. 

Do not keep beating around the bush

Text messages are considered to be a piece of art and they have similarities with effective speeches. You need to make use of rhetoric. However, you are going to get a short time to attract the attention of your customers. Therefore, you need to avoid beating around the bush and get straight to the point that you are interested in conveying. The ideal way of doing this is by including a call-to-action. 


Along with all the other tactics of marketing that you are using, you need to concentrate on SMS marketing as well. Make sure that you are going through the guide that has been mentioned above so that you can excel at SMS marketing. 

The Perfect Guide to SMS Marketing

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