If you have a small business, you might be wondering if you should set up a blog for it. A lot of business owners don’t realize what goes into it. This is a great method of becoming visible to your customers while driving targeted traffic. But it’s not about just having a blog. You need to create posts designed to both attract and convert clients.
Learning How to Blog
One of the best things you can do for your company is to become a better writer. Even if you think you can write decently, there’s always room to improve. To become better, you need to practice, and a blog lets you practice. On the other hand, if you don’t see yourself as a writer, you might consider going to school part-time to pick up some valuable skills.
Consider studying marketing to learn how to create strong content that converts. If you don’t have the money to pay for classes, consider taking out private student loans. Today, it’s possible to take them out without a cosigner, so you don’t have to depend on a friend or family member to help.
Get Search Traffic to Your Site
If you want search engines to find your site, you need to answer searchers’ questions with valuable content. Search engines want to give the best answers, and having quality posts is a great way to make sure that your company is delivering those answers. In fact, if you don’t have a blog, it’s going to be hard to make enough content for search engines to index your site for long-tail phrases.
Establishing your online authority is a big part of being found on search engines. Plus, being an online authority makes your company seem more trustworthy to potential clients. Not everyone can create videos or start a podcast, and a blog is an alternative to demonstrating your expertise and making you more credible.
Directing Customers to the Sales Funnel
To be visible to potential clients, you need to have a social media presence. A blog lets you be visible and get discovered in searches when your targeted audience is looking for a solution to a problem that you solve. You have probably spent a lot of time building your following on your social media, so the best way to use that is to get out a promotional message. That means you have to get your following to your website.
If you have a blog, you can direct your clients toward the marketing funnel. You start by asking them to do something small, like visiting your post. In the body of your post, you’ll make a good impression by providing value. Then you can ask them something different, like looking into your services, getting on your email list, or scheduling a consultation.
Part of having a blog is to learn about what your customers need and want. Look at their responses and look at the posts that get the most responses. Then create new ones based on those.