Are you a beginner and dubious about social media campaign and how to measure return on investment? If you are short of money and facing a hard time justifying the budget? Cheers! You’ve landed on the right page.
We are going to unleash some proven ways to get the most result for the least amount of money. Sadly, 1/3 of the business owner are not aware of how much they have getting ROI(return on investment) from the social media campaign. Therefore, we emphasis to build strategies that pay off social media budget. There are foolproof ways to get the best out of social media campaign. Without further ado, let’s dive into it.
Why should we emphasis on social media marketing?
When we stick with social media marketing, it results in any benefits in the long run. Some of the advantages are outlined below:
- Surprisingly, more than 50% of businesses who have been using social media as part of their marketing strategy witness a massive increase in sales.
- Over 72% small and medium brand use social media to create a cohesive community or a loyal fan base.
- A business who spends more than 5 hours a week in social media marketing are likely to recieve more business leads.
I hope you got convinced with the perks of social media marketing? However, what if you are a newbie and have a tight budget. Glad, you asked the question. Before we move into more complex and detailed strategies, let’s learn some basics!
We should prioritize the essential things to drive the business towards success.
- Original and creative posts should be written daily.
- There should be memorable and beautiful images you post daily.
- If you are selling product or services, make sure there is a person who responds to the customer queries.
Make sure to do it all either putting social media on autopilot or by assigning duties to each member or hiring an external Instagram followers expert.
Social media rule of thumbs:
Social media rule of thumb says we should put serious consideration in allocating the budget. We must determine the weakness. In case you lack in crafting the catchy captions, hire a copywriter. Spend money on the things that has the potential to pay you off. Spend the part of the budget on a time-consuming task or on things you have not expertise.
Wisely select the platform:
There are many social media platforms, and you must decide the one that has most of your target audience. We have mentioned the most popular social media platforms on the descending order:
Facebook: Facebook has been the top social media application for many years. There are over 2,410,000,000 active visitors per month.
Youtube: Youtube is the second-largest platform, with over 1,900,000,000 active monthly visitors. Video creation is a must for this platform.
Instagram: It is the best visual platform and is getting consistent fame. More and more people join it to marketise their local brands. Some startups Buy real Instagram followers UK to get instant reach. However, some are more inclined to promote the content through organic methods.
Linkedin: LinkedIn is professional for B2b and an excellent hub for targeted professional and audience within a business.
Use the power of videos and images:
It has always been said that a picture contains thousands of words and this is true especially in social media marketing. Images carry much importance in social media; therefore, we recommend spending bucks on getting quality and relevant photos. Consumers trust companies who produce quality high-quality images over companies who do not include photos at all. Various surveys have been conducted that proves people are more inclined to watch a video than reading out a complete article. And that makes video marketing important for the successful promotion. A sound tool and decent camera often do the trick. Moreover, you can use much software that enables you to edit videos professionally.
Social media copywriting skills:
After visual advertising, the next critical thing is the quality content. Content is king, and you must create a convincing content that pushes people to click through from the photos you share. Many big companies have a team of copywriters and editors that use humorous tone to go along with advertising. You must make sure to align the content with the type of content people expect you to produce on social media.
The paid advertising is far less expensive from the traditional marketing. Considering the reduced rate of paid social media advertising, you can try out different social media channel to decide which platform suits you the most. Use 1$ a day on Facebook and Twitter for some weeks and see how much it helped to grow the audience. Once you start learning the basics of advertising, you can increase some bucks and keep promoting your page.
Conclusion: We have covered many points in this article because you want to get most of the social media budget. Come up with a strategy that encompasses various aspect of marketing. Create exclusive coupon codes that allow tracking the resulting sales. You can generate leads through different social media. Tie web analytics to CRM software to track lead generators.